336 - The Perils of Building Your Membership on Rented Land

Is your membership built on rented land? Are you relying on third parties with little control of your own content or community?While there’s something to be said for third parties and all-in-one platforms, you need to be wary. Those platforms could go down, or maybe they could be hacked, and then what?If you can’t access your membership assets, that’s bad news for your business. In this episode, you’ll hear all about the perils of building a membership on rented land. Tune in to hear why control and having alternative options in the bag are so important and what you can do to protect yourself from a Facebook 2021-style outage. Essential Learning Points:What the Facebook outage taught us about the dangers of relying on third partiesWhy control is the most important thing you needWhy you need to protect your business assetsThe pros and cons of building on rented landImportant Links & Mentions:The Membership GuysMembership AcademyKey Quotes:“When we talk about not building on rented land, it's less about the dangers of depending on third parties and more about emphasizing the importance of control.”“The willingness that so many people have to just surrender control of their most valuable business assets to third parties in the name of convenience or simply following the crowd is insane when you think about it.” “Your decision to build on rented land has to be an informed one. You have to know that there's a risk that comes with it, that you're sacrificing something in order to get that convenience.”