337: Be Remarkably Referable

Taz is no stranger to business ownership and all the challenges that come with it. She's experienced the joys and angst of building a multi-million dollar, multi-location enterprise. She now brings all that expertise and experience to helping solo consultants, B2B coaches, and fractional CXOs who have left their corporate gig go from being unremarkable to unforgettable so they can eliminate the hustle and grind of marketing and sales.   Taz talks about developing fruitful and long-term referral relationships, how your positioning and messaging play a part in developing these relationships, why you should avoid making these relationships transactional, and more!