337: Drew Muller Speaks about Evolution and Success of House of Highlights

Tom and Joe welcome Drew Muller, VP of House of Highlights to learn about how he built his career at Bleacher Report/House of Highlights. Drew shares how he capitalized on his media passions and how that led him to his current role at House of Highlights/Bleacher Report. Drew discusses the progression of the company and the evolution of the editorial side of House of Highlights. Drew also speaks about the consumer’s significance, strategizing the company and the growth of the company with the WBD Partnership. He also discusses content performance with different sports, and the most popular sports they cover. Lastly, he explains why balancing advertorial and editorial policies with third-party parties matter to Bleacher Report.The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart)  and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28)​​ managing social media efforts.Links:LinkedIn: linkedin.com/in/drewamuller This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com