337. Vivian Tu with Tori Dunlap: Well Endowed: The Secrets to Strategic Spending

For most people, trying to be smart with money is a hurdle that isn't going away anytime soon. And once you have a handle on the usual demands like bills, loans, and maybe even savings – what about the future? Long-term financial choices can be daunting and confusing, and isn't wealth management advice for the already wealthy? How do everyday people balance today's dreams and realities with tomorrow's security? Tailoring her years of expertise for modern generations, bestselling author and CEO Vivian Tu wants to deconstruct the traditional framework of financial literacy and show readers how to invest in a future that supports their real needs and wants. In her newest book, Well Endowed, the internet's favorite money bestie seeks to show readers how to strategically spend, directing cash toward what matters most while positioning themselves to grow real, lasting wealth. This fun, practical roadmap aims to weigh in on all the big topics, addressing questions like: Should I rent or buy a home? What about my car – do I finance, lease, or buy? Should I get life insurance? What about pet insurance or renters' insurance? How much should I be setting aside for retirement, and do I really need a prenup? Is generational wealth something I can actually work towards for my family? Picking up where her first book left off, Tu breaks down the biggest financial decisions of your late twenties, thirties, and beyond, striving to teach you how to align your spending with your values, goals, and the legacy you hope to leave. Pulling from lessons learned as a former Wall Street trader and blending them with the honesty of your best friend, Tu expands on the basics of personal finance to present a smart, relatable guide for creating lasting stability for yourself and your loved ones. Well Endowed aims to make your money work harder so you can live richer in every sense. Vivian Tu is an educator and award-winning media personality driven towards creating approachable lessons in financial literacy and money management. She is the founder and CEO of the digital media brand Your Rich BFF, host of the Networth and Chill podcast, and author of the New York Times bestselling book Rich AF. She is the Chief of Financial Empowerment with SoFi Technologies and has been named one of Forbes 30 Under 30. Tori Dunlap has helped over 5 million women build their net-worth and self-worth through her New York Times bestselling book and the world's biggest financial podcast for women, both called Financial Feminist. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. A multi-million dollar business owner, Forbes 30 Under 30 honoree and co-creator of Treasury, an investing education platform, Tori's work has generated a global movement for financial advocacy and women's rights. Buy the Book Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth Elliott Bay Book Company