337. YouTube business strategy: The type of video content you should be creating

Business strategy for YouTube: creating the right type of content to amplify your brands reach The allure of YouTube lies in its sustainability as part of your business strategy. Content creation for YouTube can continue to attract views for months and provides lasting opportunities for client engagement and conversion. Content Creation for Business Strategy Differentiating Content You want to focus your content creation on what works for you and your business. You are not trying to reach the masses; you are trying to reach your soulmate clients. Think about your soulmate clients and create content targeting that specific niche audience that is ready to invest. The Right Content Mix for Business Strategy As you plan your content creation, you want to create a mix of educational and community content. Educational content should address specific pain points your soulmate clients face, while community content helps build trust and connection. Example: Health Coaches For health coaches, avoid broad topics like "how to lose weight." Instead, focus on advanced topics that address your soulmate clients' specific issues, such as managing cortisone levels or tailored health strategies for particular demographics. Optimal Posting Frequency Trena recommends posting once a week. This consistent yet manageable frequency helps build a library of valuable content that continues to attract and convert viewers. Utilizing YouTube's Features for Optimal Business Strategy Audience Retention and Engagement YouTube provides detailed analytics that shows audience retention and engagement. By analyzing these metrics, you can refine your content to keep viewers engaged and encourage them to explore more of your videos. High audience retention signals to YouTube that your content is valuable, leading to better placement in searches and recommendations. Thumbnail and Title Strategy Contrary to traditional SEO practices, YouTube thrives on engaging titles and thumbnails. Your title and thumbnail should pique curiosity. Instead of "How to Lower Your Cortisone Levels," try "5 Proven Ways to Transform Your Health by Lowering Cortisone Levels." This approach grabs attention and increases your click-through rate, which is crucial for YouTube's algorithm. The Role of Quality and Authenticity Production Quality While having high production quality can help, it's not the be-all and end-all. Trena points out that raw, authentic content often performs just as well, if not better, than highly polished videos. The key is to deliver value and connect with your audience on a personal level. You want to ensure that you provide whatever the title of your video promised viewers you would address. Equipment and Setup You don't need a professional studio to start. A decent smartphone camera, a ring light, and a quiet, well-lit space can suffice. Focus on ensuring clear audio and avoiding distractions in your background. About Trena Little Trena is an income strategist and YouTube expert who helps online entrepreneurs scale their businesses to six figures. She combines practical knowledge (and scrappiness) from her own experiences, plus years of proven results, to help business owners capitalize on YouTube, build sustainable value ladders, hit their bottom line, and enjoy the process. Trena's Website Learn more about small business marketing Strategy