338 - Get Found First on Google with Lydia Fine

from This Can't Be That Hard · host Annemie Tonken

Google is changing how people find photographers online, and your Google Business Profile is now more important than ever. Now that AI Overviews are showing up above traditional search results, it's super-important to create a well-optimized profile that will put you ahead of competitors (even the ones who've been around longer).This week, I’m joined by photographer and marketing strategist Lydia Fine to break down the simple profile updates that can make the biggest difference. We talk about distance, relevance, and prominence (the three signals Google uses to decide who shows up), plus how to use photos, reviews, and services inside your profile to build trust fast.If you’ve been relying only on your website to bring in leads, this episode is your nudge to give your Google Business Profile some love… and start showing up where your next clients are already searching.LINKS:Visit Lydia’s website Follow Lydia Fine for business tips Lydia's Free Download to help you Mater Google Business Profiles → How I Get Clients with Google ReviewsResources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

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This episode is 37 minutes long.

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This episode was published on October 14, 2025.

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