#338 Price For Value And Gain The Competitive Advantage With Mark Stiving

“When I think about pricing, I think about it as not only do I have to get the number right, but I have to be able to communicate the value so people are willing to pay that number.” According to today’s guest mentor Mark Stiving, who also helps us deconstruct on the #sitn podcast: • How finance professionals typically think about the word “value.” • The significance of thinking in will I and which one terms • Why finance people are the best (have so many tools that help capturing value) and not the best for pricing value • Two key trends in pricing to keep an eye out for, particularly subscription based models Check out https://sitnshow.com/ for detailed time stamped show notes, transcripts, links to resources and more guest mentor episodes and Monday Memos. #financementor #Pricing