339 – 5 Fun and Effective Ways to Attract Sales with Sophy Lakshmanan of Miss Paper Craft

One thing every small business owner thinks about is how to attract sales. Today's guest shares 5 fun and effective ways she attracts sales to her handmade craft business in a fun way. Tune in to hear her tips and tricks. Sophy is the face behind Miss Paper Craft, a Paper Quilling store, making intricate jewelry, ornaments, and keepsake dolls. She paper quilled as a hobby when she lived in India, making gifts for friends and family. After moving to the US, she noticed that Paper Quilling wasn’t widely known here and saw this as an opportunity. She now shares the paper quilling experience through her jewelry, DIY craft kits, and online classes. Those of you who are regular listeners will remember Sophy from episode #313 which aired last April. A lot of opportunities have come her way in such a short time so I wanted to have her back on to share her newest exciting experiences. &nbsp; BUSINESS BUILDING INSIGHTS Let people touch and feel the product before they buy because it will add more value to it. Pop-up craft shows allow you to talk to a lot more people and have conversations. Capture the moment when customers are happy with your product. Engage in networking to get the word out about your business. Find a place where you can sell your product even if you’re not there to sell it. Switch things up in your displays to keep your product visible. If you join a co-op, make sure you: Have a contract and terms and conditions in place before putting your products on display Sign in on behalf of your business and not as yourself. Stay in contact with the person managing the space to know what’s going and what’s not. Get feedback on how the product is moving and what the customers are saying. Promote and let people know that they can buy your product in this certain store. Don't just wait for opportunities to come. Reach out for collaborations to be in front of more people who might be interested in your products. When you're starting out, let people know what you’re doing in business. That will keep spreading the word out. Tune in to the full conversation to hear all Sophy's tips &amp; tricks! How To Attract Sales - 5 Fun &amp; Effective Ways Participate in local in-person craft popups Connect and network with other vendors Join a local co-op/consignment retail space Get featured on a local TV spot Reach out to influencers Resources Mentioned Episode 313 - How to Start a Craft Business from Home with Sophy Lakshmanan Booth photos at Sophy's Instagram Sophy's Contact Links Website | Facebook | Instagram Join Our FREE Gift Biz Breeze Facebook Community <a...