#339 Originals 1

Originals 1 Warby Parker online glasses was established in 2010. It was established by 4 poor students who didn't know anything about glasses or fashion. Luxottica controls more than 80% of the glasses market. Warby Parker researched Zappos online shoe company. Warby Parker decided to sell glasses that would cost $500 in stores for $95 online, and they give another pair of glasses to someone in the poorer countries in the developing world for each pair that they sold. Warby expected to sell one or two pairs of glasses a day. They had 20,000 customers on a waiting list in less than one month since they opened. 2015 they were picked by Fast Company magazine to be the world's most innovative company. They make $100 million a year. They are worth more than $1 billion. conformity vs originality Originals are people who can make their new idea really work. This book is about how we can all become more original. -- Hosting provided by SoundOn