339. Social Media for Wellness Practitioners: Overcoming Fear and the "I'm Not a Marketing Person" Myth episode artwork

EPISODE · Apr 7, 2026 · 27 MIN

339. Social Media for Wellness Practitioners: Overcoming Fear and the "I'm Not a Marketing Person" Myth

from Ignite Ur Wellness Business · host Dr. Alison McLean DPT, ERYT, HHP

You didn't spend years studying anatomy, passing boards, and earning certifications just to let fear of posting hold your business back.If you're a physical therapist, yoga teacher, or holistic health practitioner who's ever thought "I'm just not a marketing person" — this episode is for you.I'm sharing how I went from a shy, introverted PT who was terrified to post on Facebook to someone who genuinely looks forward to creating content. Plus, the two strategies that made social media feel less like a chore and more like a business superpower.In this episode, you'll learn:Why marketing your services is actually an act of service to potential clientsMy personal story of overcoming fear of judgment, workplace bullying, and imposter syndrome as a PTHow social media amplifies your in-person marketing efforts (workshops, networking, referrals)The compounding effect of consistent content creationHow to set boundaries so social media doesn't take over your lifeIf you're ready to stop hiding your expertise and start showing up consistently online, this episode will show you it's possible — even if you're an introvert who hates the spotlight.Important Links:Follow me on Instagram →  igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free guide to build your offer and fill it: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane’s app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO

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339. Social Media for Wellness Practitioners: Overcoming Fear and the "I'm Not a Marketing Person" Myth

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