EPISODE · Sep 15, 2026 · 26 MIN
339. Want Premium Clients? Become The Designer They Want To Hire.
from Resilient by Design with Rebecca Hay · host Rebecca Hay
Where do you find premium design clients? I think that might be the wrong question. In this episode, I'm breaking down why you don't simply "find" better clients. You have to become the designer they want to hire. I'm sharing my own experience getting stuck in the budget client referral loop, why your portfolio can either reinforce that loop or help you break out of it, and what I've learned about the way premium clients actually make decisions. You'll hear why professionalism matters beyond beautiful design, how your website, photography, offers, and process influence the calibre of projects you attract, and why premium clients often want fewer choices and more confident leadership. I'm also explaining an important distinction: a big budget does not automatically equal a premium client. If you're ready for bigger projects but feel like your current inquiries aren't reflecting where you want your business to go, this episode will help you identify what may need to change. Resources: Learn more about the Consultations that Convert Bootcamp: https://rebeccahay.com/bootcamp Learn more about Power of Process -- This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more.
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339. Want Premium Clients? Become The Designer They Want To Hire.
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