34. Amanda Yeates & Rebecca Boon | Leader & advisor: How to build a 'social CEO'

In this episode, host Roger Christie interviews Amanda Yeates, former Deputy Director General at the Department of Transport and Main Roads (TMR) in Queensland and current CEO at SunCentral, Maroochydore City Centre and Rebecca Boon, her former TMR colleague and principal communications and social media advisor.Together they discuss the importance of building a social CEO and the benefits of leaders and advisors getting active on social media. The conversation delves into topics such as what leaders vs advisors must own, how and why to make the time, and the skills both leaders and advisors need to achieve the best results.TIMESTAMPS:[00:02:07] Connecting during the pandemic.[00:04:21] Connecting with people.[00:08:42] Deliberate communication and consistency.[00:12:23] Personal storytelling for engagement.[00:13:28] The art of storytelling.[00:18:32] Authenticity in writing.[00:22:47] Taking calculated risks.[00:26:39] Acknowledging difficult infrastructure projects.[00:29:45] Sustainability in transport infrastructure.[00:32:01] Telling stories of diversity.[00:35:49] Empowering leaders and unlocking stories.--TIMESTAMPS:[00:03:03] LinkedIn for continuous learning.[00:05:50] Listening to diverse perspectives.[00:06:22] Community and respectful discourse.[00:11:22] Negative experience on Twitter/X.[00:13:07] Public profile and authenticity.[00:14:10] Generating news from LinkedIn.[00:17:43] Speaking truth to power.[00:29:41] Connecting through constructive conversations.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LinkedIn™ for Leaders, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: https://www.propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: www.propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.