34: Building Brands That Last in a Wellness World That Won't Sit Still w/ Tatum Brandt

Brand strategist, creative genius, and generally cool person, Tatum Brandt joins us to talk about what today’s top fitness and wellness brands are doing right - and what most coaches are missing. We dive into emerging trends, building brand loyalty, and how to stand out without selling out. If you’re trying to build a business that actually lasts, this one’s for you.Timestamps:00:00 Intro2:15 How did you get started?7:00 The shift from fitness to wellness - how to stay relevant13:30 Equinox case study: what are they getting right/wrong?23:00 Branding: formula vs vibes29:00 Client-first messaging35:00 From online to in-person; how and why?49:00 Creating a timeless brand59:00 Navigating social media without burnout1:08:00 Tatum’s upcoming projectsTatum Brandt’s LinksWebsite: https://www.brandtcreative.co/Instagram: https://www.instagram.com/tatumbrandt/LoadWomen Website: https://loadwomen.com/LoadWomen Instagram: https://www.instagram.com/loadwomen/MY LINKSWebsite: ⁠https://www.alexthiemefitness.com/⁠Instagram: ⁠https://www.instagram.com/alexthiemefitness/⁠TikTok: ⁠https://www.tiktok.com/@alexthiemefitness⁠Join my email list: ⁠https://www.alexthiemefitness.com/email⁠If you loved this episode, please follow/subscribe and give a 5 star review! Thank you!Bonus points - share it with a friend who might enjoy the show.Want to try the best diet app on the market? Download MacroFactor and use code 'ALEX' for a two week free trial.⁠https://macrofactorapp.com/⁠Legion Athletics (Supplements): Use code 'ALEXTME' to get double points and support me⁠https://legionathletics.com/⁠