34. Corporate Challenges to Community Building with Brooke Shapiro, founder of @sprinkleparents

In today's episode, we welcome Brooke Shapiro, the owner of Sprinkles Parents. Brooke shares her personal journey as a mom and her experience working in the parenting space, and the challenges she faced in the workplace, including being laid off twice after returning from maternity leave. This led her to start Sprinkles Parents, a community and resource hub for parents where she provides various resources and support for parents, including online courses, playgroups, and a network of trusted service providers. In this conversation:The challenges faced by working moms, including discrimination and lack of support in the workplaceThe importance of creating resources and support systems for parentsThe value of moms supporting each other and sharing resourcesThe need for flexible and understanding workplaces for parents There is a growing recognition of the need to provide better support and understanding for parents, particularly mothers, who often bear the brunt of caregiving responsibilities.Addressing the physical and emotional challenges of motherhood, such as postpartum care and the mental load, is crucial for the well-being of mothers and families.Partners and family members need to be educated and aware of the challenges faced by mothers in order to provide effective support.Societal expectations and gender roles play a significant role in shaping caregiving dynamics and need to be reexamined.Connect with Brooke:Instagram: https://www.instagram.com/sprinklesparents/ Connect with Ashley: Website: https://www.ashleyblackington.comDovetail® App: https://apps.apple.com/us/app/dovetail-app/id6744341822Instagram: @andboth_podcastLinkedIn: https://www.linkedin.com/in/ashleyblackington/