34. Emma Insley – Six ways to improve your impact measurement, especially now

Many charities have had to change their strategy or focus since the pandemic began, in order to adapt to the new challenges the world is facing. These changes have many implications for how you measure the difference your charity is making. In this episode, I was delighted to talk to The Queen of Impact, Emma Insley, an experienced fundraiser who has spent many years developing tools and strategies for improving charities’ ability to measure and demonstrate impact. In the interview, Emma shares six things you can do now, in light of the coronavirus pandemic, to not only ensure your charity is as effective as it could be, but also to help demonstrate to funders the difference their donations are making. Clearly doing this second element well can only help you inspire further generous funding. If you’d like more powerful strategies to help you raise funds during the pandemic, then do check out my new free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power If you want to share this episode because you think it will help colleagues or other good causes – THANK YOU VERY MUCH! - we are both on Linked In and on twitter, where Emma is @EmmaInsley and I am @woods_rob. If you find this episode helpful, please remember to subscribe today, so that you don’t miss out on all the other episodes we have planned