34. Fishy Business with Cassandra Ong

In this episode of Before We Get There, host Nicholas Braman interviews Cassandra Ong, founder of Otter Half marketing agency. Cassandra shares her experience of being laid off, which led her to start her own business. They discuss the creation of Ottie's Fishy Business, a marketing card game for kids, and the challenges and successes of running her own agency. Additionally, Cassandra talks about the differences between working in startups and MNCs, the importance of work-life balance, and how building a personal brand on LinkedIn has opened new doors for her professionally. The conversation also delves into the personal aspects of navigating work and family life, especially as a mother and business owner. Cassandra's links: LinkedIn: https://www.linkedin.com/in/cassandraong/  Otter Half Website: https://www.otterhalf.co/  Marketing Card Game: https://www.otterhalf.co/otties-fishy-business  Podcast links: Spotify: https://open.spotify.com/show/2h9gsrWKH9C1KY1OzR12kr?si=2a4d19970632465f       Apple Podcasts: https://podcasts.apple.com/us/podcast/before-we-get-there/id1775182252 Instagram: https://www.instagram.com/beforewegettherepodcast/    Linktree: https://linktr.ee/nicholasbraman Website: https://nicholasbraman.com/podcast   00:00 Introducing the Podcast and Today's Guest 02:00 Cassandra Ong's Marketing Card Game for Kids 08:56 Transitioning from Startups to MNCs 15:43 Navigating Career Challenges and Layoffs 21:54 Starting Otter Half: Overcoming Self-Doubt 25:02 Navigating Sales and Real Business Challenges 34:37 Balancing Work and Family Life 38:48 Looking Ahead: Future Goals and Aspirations