34: He started the website that you can't stop reading. Meet Peter Koechley.

The viral content website Upworthy launched in 2012 with an emphasis on simple and transformational storytelling. It had an immediate impact online and quickly influenced many other sites in the way they shared stories. Peter Koechley explains their philosophy, why they focus on empathy, and how he came to co-found the influential site.

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This episode was published on July 2, 2015.

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