34: How can we negotiate a successful collaboration?

Send us Fan MailHeather Anderson is a community leader and marketing strategist who’s passionate about fostering organic growth for businesses through social media engagement and strategic partnerships. She’s the Founder of The Mamahood, the largest and most diverse support group for mothers in the San Francisco Bay Area, and The Club, a growth accelerator that helps women Founders, CEOs and creatives reach a Bay Area audience. She’s also a writer, speaker, songwriter, and a mother of five in Walnut Creek, with a penchant for graphic novels and reading cookbooks without actually cooking. Her second book, The Story of Sadie, is currently being published episodically as an illustrated musical memoir. As a serial entrepreneur myself, with 25 years of marketing experience specializing in organic growth and strategic partnerships for brands, I have pivoted from working primarily with Founders of larger, VC-backed companies to working with women Founders in a more affordable, scalable way. I've crafted a way for smaller companies to capitalize on lower cost organic growth strategies after seeing so many founders waste critical funds on ineffectual marketing and advertising methods. The reward for me is providing incredible women with awesome brands with maximum impact and ROI at the lowest cost possible, capitalizing on the power of community.  Membership in The Club is by interview only, so the best way to see if it feels like a fit is to jump on a call with me here: https://calendly.com/themamahood/30minWe have two levels of membership, and understanding your business needs, wants, goals and budget, will help me suggest the best route forward. If membership isn't a fit for some reason, I'll make some other helpful suggestions and leave you with some free advice. Who I'm most looking for: women Founders, CEOs, creatives whose product or services serve women in the Bay Area, LA or Sacramento. Club members can be anywhere in the world if their services are remote or they sell shippable product appropriate for CA residents or in-person in the Bay Area. We look for innovation, sustainability, health and wellness, clean and green, and an awareness around social justice, equity, and community impact. Club Member Criteria: a positive attitude, abundance mindset, willingness to learn, and an interest in connecting and collaborating with other business owners. Women must also own their companies, as our platform isn't set up to support employees or sales reps of third party brands. Heather Anderson | The Club | www.heatherlynnanderson.com and www.theclubhouse.io | [email protected] | 9252005310 | Sign up for one of our negotiation courses at ShikinaNegotiationAcademy.comThanks for listening to Negotiation with Alice! Please subscribe and connect with us on LinkedIn and Instagram!