34. How Podcast Guesting Can Drive Substantial ROI to Your Business

On this episode, we welcome Kelly Glover, founder of The Talent Squad.  The Talent Squad is a boutique podcast agency that book podcast tours for entrepreneurs.  Kelly started podcasting in 2007 and has an 18-year track record working in media and talent management. Kelly knows what producers want because she's been one! With a background in commercial radio, Kelly has walked her talk and hosted her own syndicated radio show, worked as a talent agent, celebrity interviewer, and has produced award-winning podcasts. Key #LessonInGrowth: Podcast guesting, yes, it is a thing, is an unbelievable opportunity to jump start growth (if you are prepared) Why launching your own podcast is a long tail growth strategy while guesting is a shorter term strategy? Podcast guesting- it is not about you, it is about the audience Size doesn’t always matter when pitching a show- make sure you can add value to the audience How to effectively pitch to guest on a podcast- hint- the key is to make it easy for the producer/host How to repurpose your podcast guesting episode content for maximum impact Website: http://thetalentsquad.com/