34: How to Crash Web Servers and Dominate Email Marketing and Social Media with Yan Huang

Yan Huang created a Dragon Ball Z fan site as one of his first projects when he was just a child and eventually busted up some servers with 10,000 unique visits per day (Server weren't what they are today!) He's an award-winning marketer, business consultant, speaker, and the founder of Gray Hat Web, a Los Angeles design and marketing agency. He has 14 years of experience creating and marketing websites, and has worked with Inc. 500 and Fortune 500 companies. Yan and I get funky on this episode with email marketing, leveraging in social media, and the great Tupac Shakur. Here are the highlights of my funky conversation with Yan: Registering for an LLC and deciding to start his own business at 18 years old (19:50), His experiences in expanding his email list, some mistakes that marketers do in email distribution, and what email service he prefers the best (25:26), The importance of being in all social media platforms and which one is the most useful to be in (34:43), His styles in approaching the different audiences of the various social media channels (36:20), Using YouTube videos as an avenue for community service and outreach (41:40), and His overall mission in creating value and changing the lives of others. (49:50)