34. How to Run Meta Ads That Actually Convert with Emma Atlas

Send us Fan MailThinking about running Meta ads but unsure where to start? In this episode, I sit down with Meta Ads Strategist & Agency Owner, Emma Atlas to break down the real tea on running Facebook and Instagram ads that actually move the needle. From the difference between boosted posts and real ads to understanding your customer journey, setting your budget, and optimizing for ROI—this conversation is packed with no-fluff strategies for small business owners ready to grow.We talk about:The major difference between a boosted post and a Meta adHow to prep your brand before you spend money on adsBudgeting basics and how to calculate your client acquisition costCommon mistakes that waste your ad spendWhy knowing your audience is everythingWhat makes a winning ad (and how to test your content)The one tool every founder should be using before hitting “publish”Resources Mentioned:Emma's Free Profitability Calculator: https://atlas28.myflodesk.com/profitabilitycalculatorFollow Emma on Instagram: https://www.instagram.com/atlas28incConnect with Emma on LinkedIn: Emma Atlas____________________________🔗 Follow Me On Socials:Instagram: @cd.creativeco | @thesidehustlherpodcast📸 Book a Content Day with Me: Need help creating content that turns your followers into customers. Let's work together: https://www.cdcreativecoagency.com/work-with-us?utm_source=podcast&utm_medium=organic&utm_campaign=content_day📸  Join the Batched™ Waitlist: Visit batchedcontent.com and be the first to know when we launch in your city!📧 Try Email Marketing with Flodesk (50% off first 12 months): https://www.cdcreativecoagency.com/flodesk📱Try ManyChat (Get 30% off for 3 Months for DM Automations): www.cdcreativecoagency.com/manychat🎧 Don’t Forget to Subscribe & Leave a Review!