34. Mastering Full-Stack Marketing with Ruka Osoba

In this episode, I sit down with Ruka Osoba, a seasoned marketer and entrepreneur, to delve into her expansive career in marketing, her journey into the startup world, and advice for moonlighting a startup. In this episode:* We delve into what it means to be a “full-stack marketer,” and Ruka clears up a common misconception about content marketing.* Ruka talks about the challenges of juggling a full-time job while running a startup, and her insights on the importance of time management and the power of learning to say “no.” * Ruka opens up about imposter syndrome and recounts a personal story of missing an important deadline at work, which taught her the valuable lesson of not self-sabotaging her work.* We play my new game: “What’s your dirty little work secret?” where Ruka talks about the embarrassing thing she should know as a marketer, but apparently still needs a little cheat sheet for 🤫If you’ve enjoyed these career chats: tell a friend about Professional Life Crisis, and even better, subscribe on Youtube!Thanks for being here 🫶🏼-Amanda This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amandabranson.substack.com