34: Navigating cut flower pricing (part one)

 Cut flower pricing can be tricky to nail just right in your business.  If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you!  In this two-part episode series on pricing, I’ll be starting off discussing: Basic flower pricing industry standards Why prices vary so much in the flower world The importance of understanding your costs and how it affects the prices you charge Part two on pricing will be published in episode #35.  Did you enjoy this podcast?  Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer  Find free flower business resources: www.trademarkfarmer.com