#34: Ol' Man SPRM (Creative Director of Humblux, MTL-Based HipHop Group)

Hey, it's Colin Campbell here with another episode of Trust the Band Podcast! I'm thrilled to chat with Ol' Man SPRM, a super smart and sharp creative director of humblux https://www.humblux.com, a unique label and production agency blending hip hop and cultural production. In this episode, we dive into: The Roots of Humblux: Ol' Man SPRM shares the origin story of Humblux and its evolution from a multidisciplinary activist movement to a powerhouse of cultural production. Direct Sales in Music: Discover the innovative direct sales model Humblux employs, focusing on selling music door-to-door and generating tangible revenue beyond vanity metrics. Cultural and Artistic Integration: Explore how Humblux creates cultural products that express the universal black psyche, blending experiences from California to Montreal. Guest Highlights: "We want to get into the culture and express some of the cultural ideas from the universal black community." "I got into hip hop to be an artist, to be an MC, to be a poet, to express my thoughts and my views and my outlook of the world." "We create cultural products that equally express black psyche to universal black psyche from the States to here." Why You Should Listen: If you're passionate about music and want to gain insights into the lives of professional musicians, this episode is for you. Ol' Man SPRM shares his unique approach to integrating music, culture, and activism, making this a conversation you won't want to miss. Tune In: Catch this episode. Don't forget to subscribe, rate, and review Trust the Band Podcast on your favorite platform. Share it with your friends and fellow music lovers! Connect with Us: Visit our website: https://www.trusttheband.com/ Follow us on Instagram: @TrustTheBandOfficial