#34 Pulling Together
from Convenience Matters
The hosts discuss how NACS works with the Project on Nutrition and Wellness to create tool kits and programs to better the convenience retailing industry. On paper, the concept sounds like herding cats: bringing together disparate groups, sometimes even those who are polar opposites, to address a critical problem for the common good. Yet in the case of Convergence, which spawned the Project on Nutrition and Wellness, it works. The group has brought together individuals and groups — with expertise in consumer behavior, marketing, public health, nutrition education and public policy — and worked with NACS to create a major, unified shift in demand for healthier foods at convenience stores.
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