34. The reality of being a business owner with Georgia Patten

How do you turn a passion into a successful startup? What does it take to launch a fashion brand with no industry experience? And when faced with seemingly insurmountable obstacles, how do you keep pushing forward? Georgia Patten shares her journey.  Georgia Patten is the designer and director of bored.george, a disruptor in the sunglasses industry. At twenty-three, she turned a passion project into a thriving business, armed with nothing but an unrelenting thirst for knowledge and a commitment to perfecting the art of sunglass design. She’s won and been nominated for multiple awards, and her 'fearless frames' are stocked in stores across New Zealand and Australia. But when you ask her what she does for work, she’ll most likely respond with ‘I put out fires.’  In this episode of the Boxers and Briefs podcast, we have a candid conversation with Georgia about the realities of being a business owner—the good, the bad, and the ugly.  LINKS https://boredgeorge.com/   https://gilligansheppard.co.nz/