34 - Unlocking B2B Demand: 5 Key Insights

from B2B Innovation · host Paula Chiocchi

This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the strategic use of original research in marketing campaigns.TakeawaysThought leadership is criticalBuyer fatigue is a real riskAI can enhance personalization and efficiencyChapters00:00 Introduction and Thought Leadership Disconnect06:01 Buyer Fatigue and AI in Marketing12:05 AI Applications and Branding18:13 Intent Signals and Buyer Readiness25:08 Multi-Channel Attribution and Research Strategy29:57 Conclusion and Call to ActionConnectTodd Lebo: [email protected] Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

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This episode was published on March 10, 2026.

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