34. What is your WHY?

It doesn't matter how determined you are, how motivated you set out each morning or what keeps you up late at night.  At some stage, the energy and enthusiasm will wear off, the realisation that owning your own business can be damned hard work, and you begin to doubt, question, and challenge as to whether it was the right thing to do at all! Yes, I'm talking. to you.In today's episode, we look at tapping into a higher purpose, identifying with something beyond self, and finding a reason, a calling, a WHY?It is the incredibly talented, educated and inspiring Dr. Simon Sinek who first brought us to Start with WHY (and more recently How to find your Why) But in this episode, I wanted to share with you the impact of having and not having a Why can have on the business.  How to determine what yours is, and then how to embed it into not just your 9-5, but onto every single breath you take from now until you achieve it!All brought to you, as part of our own mission to support 1,000,000 Business Owners, to #ADDAZERO, that collectively we can Significantly and Sustainable Scale-Up your businesses sufficient to, create more new jobs than there are those actively seeking employment, and so erradicate unemployment in the UK!You can access Start with Why hereYou can access Finding your why hereYou can read our Mission statement hereYou can learn more about how we have aligned our business with the Global Giving Community B1G1, hereYou can access YOUR bespoke Scale-Up Scorecard here