34. Why Story Beats High Production — David Johnson

How do you tell stories in the middle of a pandemic and how do you produce films that inspire people? No one is producing highly polished pieces right now unless they were filmed before the pandemic, but there are ways of telling great stories without necessarily relying on high production values. In Wesley's conversation with David Johnson from Silent Images we dive into how they are dealing and moving forward in the midst of the shutdown.  Silent Images is based out of Charlotte, NC and does photography and video work for nonprofit and charities around the world.  I'm a huge fan of their work. In fact the Disney Movie, Queen of Katwe was created after Silent Images first produced the original documentary about the real girl.  David and his team know how to tell great stories. In this episode we dive into how nonprofits especially use video for different purposes.  We distinguish between videos for social media where the goal is to stay on people’s minds and the need for high quality crafted stories that are used for fundraising.  Not all of your social media pieces have to be amazing, but when you are wanting to really connect with people, a powerful story is one of the best ways to do that. Nonprofits need to connect with their donors without creating donor fatigue.  During this time while giving might be low, it’s all the more important to stay connected with your donors through stories so that once things do come back to normal, people know who you are and feel ready to take that next step with you. The Takeaway Stay at the forefront of people’s mind, inboxes and social media Challenge yourself to find inspiring stories. Make the most of what you have and check out Silent Images How To Series on YouTube. Referenced Links Queen of Katwe | The Original Short Documentary Silent Images How to With Silent Images