340: Building Planet X: James Ashton on Creator-Owned Gaming, 200M Reach, and Treasure Hunt Gameplay

James Ashton is building Planet X, a new mobile-first extraction shooter that turns gameplay into a real-world treasure hunt—extract prizes, win physical rewards, and build community-driven competition.In this episode, we unpack how Gallaxia is structured as an on-chain gaming and entertainment studio co-owned by 50+ top creators (with a combined 200M audience), why “Web3 gaming” as a label misses the point, and how Planet X plans to scale through execution, brand partnerships, and influencer distribution—without paying creators upfront.Key timestamps[00:00:00] Intro: Planet X + 200M creator reach [00:01:00] James’ origin story: Web2 fundraising → Web3 via digital ownership [00:02:00] What Gallaxia is: on-chain studio co-owned by 50+ top creators [00:04:00] Why Web3: instant revenue distribution + co-ownership model [00:06:00] Planet X loop: extraction shooter + real-world treasure hunt [00:08:00] Why it’s different: skill-based prizes, not “incentives to mask boredom” [00:10:00] Creator distribution: co-owners, not paid influencers [00:13:00] What makes games win in 2025: clippable + viral + creator-native [00:17:00] Mobile-first thesis: the real mass market [00:19:00] Biggest challenges: rollout, optimization, scaling correctly[00:22:00] Monetization: microtransactions + brand advertising + prize economy [00:25:00] Roadmap: Jan showcases → open beta → launch window [00:28:00] Ask: community co-ownership + execute the launchConnecthttps://www.playplanetx.com/https://x.com/PlanetXhttps://x.com/MrGallaxiaDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Get featuredBe a guest on the podcast or contact us – https://www.web3pod.xyz/