340. Cutting Her Service Menu In Half Gave Her 40 Hours a Week Back (and 2-3X'd Average Client Revenue)

This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo In the last two years, KJ Blattenbauer intentionally dismantled and rebuilt her PR business after realizing it was overserviced, underleveraged, and capped by her own time. She was booked and visible, but revenue only grew when she took on more work. KJ is a two-time bestselling author and founder of Hearsay PR, where she's spent nearly three decades helping founders become the person everyone is talking about. In today’s case study, she walks us through her exact service restructure, including cutting more than half her service menu and resetting pricing around outcomes instead of deliverables. These changes increased her average client revenue by 2–3x while significantly reducing her work time by 40 hours per week. Connect with KJ: Turn visibility into authority with KJ's book, Pitchworthy: https://www.hearsaypr.com/buy-my-book www.hearsaypr.com  IG: @kjblattenbauer www.linkedin.com/in/kjblattenbauer   If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices