340: Jeff Sofka talks Playbook’s Healthcare Cause Marketing with Pro Teams

Tom and Joe welcome Jeff Sofka of Playbook Health to discuss his role in communal and social responsibility. Jeff Sofka shares his involvement in throwback merchandise  with The NFL and the success of this retail space. He also discusses the brand Playbook Health and its importance of his company, and brands in sports. Finally, he talks about his company’s role with Bobby Wagner and the Seattle Seahawks, and how that has been an incredible opportunity to learn more about individual health. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart),  Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28), Jessica Potter’25 and Felipe Velez’25​​ managing social media efforts. Links:Website: https://www.playbookforhealth.com/ LinkedIn: https://www.linkedin.com/in/jeffsofka/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com