341: Making Wolfie's Wish with Erica Messer

What inspires you to try new things? The loss of pet is an earth shattering moment in the life of a pet owner. Erica Messer, owner of Wolfie's Wish, took the tragedy and turned it into her inspiration to help others. Erica started a product line to help pet parents grieve the loss of their pet. Erica breaks down how she dove into product development, found a manufacturer, and works on her marketing. She also shares how she makes the most out of trade shows and is focused on building a community of resources for everyone. Main topics Background as a musician Designing her product Finding her market Making the most of trades hows Main takeaway: You can have one product (or service) that you market in multiple ways to address the needs of different niches. About our guest After the sudden passing of her cat, Wolfgang, Erica couldn't find a simple product to help her cope so she created her own: Pet Loss Grieving Cards. Thus, her company Wolfie's Wish was born. Grieving Cards have since won "Best New Product" at the Superzoo tradeshow. When she's not paw-sitively rocking it in her business, Erica enjoys performing pop and rock covers on her harp or scratching and mixing on the turntables. Links: Use code PETSITTER for 15% off orders https://wolfieswish.com [email protected] https://www.instagram.com/wolfies_wish/ https://www.facebook.com/groups/243053351275157 https://www.youtube.com/channel/UCPkpa_ynS8Im1YlFNAvzZBA Buy PSC Merch Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: petperennials.com/pages/gps Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days