341. Why the Biggest Challenge for SDVs Isn't the Technology

from SAE Tomorrow Today · host SAE International

Software-defined vehicles (SDVs) are transforming the automotive industry … but are OEMs focused on the right priorities? With over 35 years of award-winning automotive software expertise, Elektrobit’s comprehensive SDV ecosystem empowers OEMs, Tier 1s, ODMs and Big Tech to build future-ready solutions with speed and confidence — driving faster innovation and seamless integration across the vehicle lifecycle. Listen in as we sit down with Dr. Moritz Neukirchner, Head of Cross-Portfolio Growth and Alliances, to discuss how automotive operating systems are reshaping the future of mobility and why software is becoming the defining factor in vehicle innovation. From over-the-air updates and AI-defined vehicles to open-source software, you’ll learn why many OEMs are rethinking their SDV strategies after years of overambitious goals. This conversation also explores why organizational change, not technical capability, is now the biggest hurdle to building scalable, customer-focused SDVs. If you're interested in automotive OS, AI, SDVs, or the future of vehicle architecture, this episode offers an insider's perspective on where the industry is headed next. We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to [email protected]. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, X, and YouTube.Follow host Grayson Brulte on LinkedIn, X, and Instagram.

Episode metadata supplied by the publisher feed · Published Jul 16, 2026

What this episode covers

Software-defined vehicles (SDVs) are transforming the automotive industry … but are OEMs focused on the right priorities? With over 35 years of award-winning automotive software expertise, Elektrobit’s comprehensive SDV ecosystem empowers OEMs, Tier 1s, ODMs and Big Tech to build future-ready solutions with speed and confidence — driving faster innovation and seamless integration across the vehicle lifecycle. Listen in as we sit down with Dr. Moritz Neukirchner, Head of Cross-Portfolio Growth and Alliances, to discuss how automotive operating systems are reshaping the future of mobility and why software is becoming the defining factor in vehicle innovation. From over-the-air updates and AI-defined vehicles to open-source software, you’ll learn why many OEMs are rethinking their SDV strategies after years of overambitious goals. This conversation also explores why organizational change, not technical capability, is now the biggest hurdle to building scalable, customer-focused SDVs. If you're interested in automotive OS, AI, SDVs, or the future of vehicle architecture, this episode offers an insider's perspective on where the industry is headed next. We’d love to hear from you. Share your comments, questions and ideas for future topics and guests to [email protected]. Don’t forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform. Follow SAE on LinkedIn, Instagram, Facebook, X, and YouTube.Follow host Grayson Brulte on LinkedIn, X, and Instagram.

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341. Why the Biggest Challenge for SDVs Isn't the Technology

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This episode was published on July 16, 2026.

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