342: Know, Like & Trust Factor with Erica Castner

Developing your Know, Like and Trust Factor to help you increase your impact and influence, and grow your small business, with Erica Castner. Erica is a business owner, brand strategist, podcast host, and community builder. She helps business owners & leaders elevate their impact and influence with their ideal clients and teams. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)