342. Shiny object syndrome

In this episode, I'm walking you through the exact steps I take to help determine whether my constant business ideas are worth pursuing. I'll share some of the most recent things I've considered, what I almost immediately scrapped and what is still a possibility. I'm talking about: Gut checks on passion and ease  Profitability  Time, energy and bandwidth Business compatibility Then I'll share a few actual tactics I use if an idea passes all of those marks: soft launching, asking fellow balloon artists to borrow content and getting insight from industry contacts.  I wrap up with a bit of "homework" that you can do to further explore your ideas, or maybe get past them. Then in the UGlu Hotline, hear about an item that one listener wishes she bought sooner.   >> Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated Month by: Kalisan  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  Courses  @thebrightballoon  The Bright Balloon on YouTube