342. The Story Behind ‘Best Of Cricket’: In Conversation With Tarutr Malhotra

Hi there! Welcome to Episode 342 of the Never on the Backfoot Podcast. In this episode, we sit down with Tarutr Malhotra, the mind behind Best of Cricket, a daily curated newsletter dedicated to showcasing the finest cricket writing from across the internet. From sharp match analysis and long-form features to hidden gems from independent blogs and local publications, the newsletter has quietly become a go-to space for readers who care deeply about thoughtful cricket journalism.Tarutr talks about the origins of the newsletter, the intent behind creating a clutter-free space for quality cricket writing, and what defines “good” cricket storytelling in an era driven by algorithms and instant reactions. We explore the process behind daily curation, the evolving landscape of cricket media, and why newsletters may be emerging as an antidote to content overload.The conversation also dives into building a niche audience, sustaining consistency, the challenges of running an independent media project, and the road ahead for Best of Cricket — including questions around growth, community, and financial sustainability. If you love cricket beyond just scores and highlights, this episode is a deep dive into the people and ideas shaping how the game is written about today.