343: #AskSuzi – How to Turn Cold Leads into Warm Leads Without Feeling Salesy

It's time to #AskSuzi! To start off this brand-new series, I'll be answering a question I get from women business owners all the time. "How can I turn cold leads into warm leads… without feeling like a used car salesman??" It's something the majority of new (and even established) business owners feel uncomfortable doing. But the good news? There is a science to it. Let's dive into it. Here's What You'll Learn in This Episode:  Why following up with cold leads feels so awkward (and what you can do to reframe it) What to say when following up without sounding awkward or 'desperate' for the sale. What adding value (without asking for the sale) builds the trust and momentum you need Why creating a PATHWAY to the sale is your best bet to reaching it. How to design a simple lead nurturing pathway that moves prospects towards becoming clients. Mentioned in This Episode: The HerBusiness Network How to Get FREE Leads & Buyers on Instagram with Nicole Burke From Free to Paid: How To Seamlessly Convert Leads to Buyers How To Create A New Client Nurture Email Campaign Thanks to our Reviewer - Brigit Hallam - Throw Your Leg Over Motorcycle Adventures