#343 Chuyện về Starbucks: Câu chuyện cá nhân hóa người tiêu dùng | 5 Phút Chuyện Thị Trường cùng Vũ Kim Hạnh | Maybe Podcast

from 5 Phút Chuyện Thị Trường · host 5 Phút Chuyện Thị Trường cùng Vũ Kim Hạnh

Chuỗi cửa hàng cà phê Starbucks có kế hoạch mua 200.000 bút mực nước hiệu Sharpie (một thương hiệu bút nổi tiếng của Mỹ) nhằm khôi phục lại truyền thống viết tên khách lên cốc. Đây là một truyền thống nổi tiếng của Starbucks. Việc ghi tên khách hàng lên chiếc cốc không chỉ để dễ dàng nhận diện khi đồ uống hoàn thành, mà còn tạo cảm giác cá nhân hóa mạnh mẽ. Khi mọi thứ đều trở nên công nghiệp hóa, Starbucks khéo léo biến hành động nhỏ này thành phương thức tạo dựng mối quan hệ gần gũi giữa nhân viên và khách hàng. #5phutchuyenthitruong #maybepodcast #vukimhanh #maybevn

Episode metadata supplied by the publisher feed · Published Nov 25, 2024

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#343 Chuyện về Starbucks: Câu chuyện cá nhân hóa người tiêu dùng | 5 Phút Chuyện Thị Trường cùng Vũ Kim Hạnh | Maybe Podcast

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