343. Giving Tuesday + Beyond: Go from Hoping to Hedging for Success - Jon McCoy, CFRE and Becky Endicott, CFRE

Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over. We'll tackle 1) the bigger question (why do we do even do this anyway?), 2) How to build a campaign (using the Impact Arc framework), 3) branding + storytelling, 4) using momentum after the campaign, & 5) round out with some PRO Tips. This is your year, friends, and it's not too late. Let's build a scroll-stopping campaign that sings this year! ✌️Episode HighlightsThe bigger question around Giving Tuesday (2:00)What are you really trying to accomplish? (4:30)Crafting your Giving Tuesday goals (6:45)35 million people participated in Giving Tuesday last year (11:00)Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)Giving Tuesday pro tips (28:20)We want you to ask us your questions: Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST (33:05)  For more information and episode details visit: weareforgood.com/episode/343About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About GravytyGravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter