343: Mike Blackman, Managing Director, Integrated Systems Europe (ISE)

Higher Ed AV PodcastEpisode 343Joe Way caps off his ISE preview series with one of his annual favorite conversations, welcoming back Mike Blackman, Managing Director of Integrated Systems Events, the organizers of Integrated Systems Europe. Mike shares why ISE 2026 is on track to be the biggest edition yet, how the team plans the show as a year round reinvention cycle, and what “Push Beyond” really means in practice, not just as a theme, but as a commitment to raising the bar for the industry and the attendee experience.A big focus of the episode is how ISE has become more than a trade show inside a convention center. Mike explains the deliberate shift to making ISE a city wide experience that gives something back to Barcelona while also showcasing the best of AV to the public. Joe and Mike unpack how those external activations connect back to the show floor, the conference program, and the broader mission of ISE as a marketplace plus an editorial engine for learning.The conversation also goes deep on vertical strategy and why education continues to grow at ISE. Mike talks about partnering with subject matter experts and communities to curate programming that motivates end users to attend, and Joe shares how HETMA is helping first timers navigate the show and find their people. They close with practical pro tips for surviving the scale of ISE, plus Mike’s latest attendance signals and a few Barcelona favorites.Key topics and highlightsMike’s role and the show’s foundation: Integrated Systems Events as a joint venture between AVIXA and CEDIA, with more than two decades of ISE history and continued growthISE 2026 theme: Push BeyondInternal: the ISE team challenges itself every year to avoid getting “comfortable” and to reinvent the experienceExternal: challenging the AV and systems integration industry to push boundaries and raise expectationsWhy ISE feels different: ISE as both marketplace and “publisher”Exhibitors are the marketplace and the advertisingISE’s job is the editorial: conferences, summits, thought leadership, and curated experiences that make the trip worth itBarcelona as part of the showThe origin story: learning from city gridlock in Amsterdam and deciding to create value for locals, not just visitorsProjection mapping at Casa Batlló and connecting it back to the show through artist involvement and learning momentsCollaboration with the Llum lighting festival, moving it to dovetail with ISE and supporting it without consuming its identityA major new “Push Beyond” moment for 2026: drones go outsideNightly outdoor drone shows near the venue starting around 6:30 pmIntegrated with a large transparent LED element and immersive programmingSpecial Tuesday evening performance with a live orchestra and opera singer, then repeated with recorded performance on Wednesday and ThursdayEducation growth and the EdTech Congress partnershipWhy the education technology cluster matters and how it grew from small beginnings into a serious conveningWhy partnering makes sense: thousands of education specialists, many not previously attending ISEHow it’s structured: Montjuïc venue, shuttle connections, two day format that complements ISE and encourages cross attendanceMike’s broader point: ISE succeeds by working with partners who know each subject area better than the show organizers doShow navigation and scaleWhy you cannot “do it all” in four daysHow ISE divided halls by sector so attendees can start in the right place for their vertical and then branch outProduction and live events growth: that “haze, lights, buzz” energy expanding into larger hallsWhat attendees should do differently this yearTreat ISE like a curated mission, not a wandering marathonPick your primary vertical starting hallBlock time for discovery outside your lane (the surprise vendors are part of the magic)Use communities and meet points (like HETMA) as a reset point to plan the next movePlan for the city experiencesAdd at least one evening for the public activations (projection mapping, Llum, and the new drone spectacular)Pro tips mentioned in the episodeDownload and use the official ISE app for wayfinding and planningUse the ISE tools, including the chatbot Dave, to quickly find vendors, locations, and show informationTake the metro to skip the post show taxi crushFree metro tickets are providedMetro access is available directly at the venue entrances called out by MikeLeave time for the “first ISE moment”Joe’s reminder: the walk in experience hits before you even enter a hall, and first timers never forget itHETMA and higher ed calloutsHETMA is increasing its presence and community support at ISE, including being a visible flag for education attendees who want help navigating the show and connecting with the right peopleJoe encourages education attendees to use the HETMA meet point approach as a way to make a massive show feel manageableAttendance check and what Mike can shareMike shares last year’s verified attendance number and notes current registration tracking is trending ahead year over yearJoe makes his annual guess and pushes for a new milestone, while Mike hints at internal competition and waits for final numbers post showHow to connect with Mike Blackman and ISE to learn moreISE Website: https://www.iseurope.orgEmail: [email protected]: https://www.linkedin.com/in/michaellblackman/Connect with Joe Way:Web: https://www.josiahway.comLinkedIn: https://linkedin.com/in/josiahwayX (Formerly Twitter): https://www.x.com/josiahwayInstagram: https://www.instagram.com/josiahway