344. From University Bedroom To Sephora: Marketing Strategies and Leading A Team to Scale to 7 and 8 Figures with Laura Smith, Founder of Lullabellz

Today’s guest went from starting her business in her bedroom during university, to managing a team of 40, and selling her top awarded hair products in Sephora, Pretty Little Thing, and Asos. While in the UK, I interviewed the Founder of LullaBellz, Laura Smith. Tune in to hear her incredible story and listen to her share everything from tips for scaling a product based business to the #1 thing Laura focuses her marketing dollars on today. This episode is full of takeaways to exponentially grow your business this next year and beyond. HIGHLIGHTS How Laura went from selling hair jewelry to becoming the #1 premium hair extension company in the UK, and selling in Sephora The time Laura had to travel to China to pitch manufacturing companies to create her hair extension products The video she bootstrapped that went viral and scaled the brand The time she had to refund a large amount of money to customers due to a manufacturing error What Laura did to manage hiring when her brand exploded during the Covid pandemic How Laura runs a team of 40 employees + enrolls them to run with her vision Tips for building a 7 or 8 figure product based company Where to focus + spend your marketing dollars to grow brand awareness and sales LINKS Save 20% OFF with code: Bossbabe20 - go to lullabellz.com Join The Société: The Place to Build A Freedom-Based Business FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie LullaBellz: @lullabellz_