344: How Colin Darretta Built A 1m Person Mailing List In 1 Year

Building partnerships and mailing lists as an entrepreneur can be one of the trickiest and most elusive parts of the game. Targetting the right people, understanding brand identity - it’s all a delicate ecosystem to navigate.  The good news is, when it comes to mailing lists and partnerships, we have all the answers you need from the mastermind and guru himself: Colin Darretta.  Co-founder of a number of successful companies including WellPath, a health and wellness plan) and DojoMojo, a software company that helps you build partnerships, Darretta has all the answers.  Not only has Darretta got decades of experience under his belt, but he also has the distinct honor of managing to build a 1million person email list in 1 year, and is the master of monetizing mailing lists.