EPISODE · Jul 13, 2025 · 30 MIN
344. Is the Clean Girl Era Over? The Rise of the Messy Beauty Aesthetic
from Beauty IQ Uncensored · host Adore Beauty
We’re going full high-low this week on Uncensored, from bougie beauty buys that scream “I’ve made it” to the chaotic joy of Aldi’s middle aisle. But first, we need to talk about how Charli XCX’s Brat Girl Summer might have killed the Clean Girl era. In Trending, we’re asking: Is the age of slick buns and minimalism over? From TikTok’s Cluttercore to Olsen Twin energy, we unpack the rise of the “messy aesthetic” and how it’s trickling down to our vanities and routines. Then, it’s a PWDKWN with a twist: We’re not talking about what you need, but what you’d buy if you were living your most delulu rich-girl fantasy. Think Dior eye patches, Hermès nail files, and a dermatologist on speed dial. And finally: Aldi Special Buys. We need to talk... Everything Mentioned: Aesop Resurrection Aromatique Hand Wash Trudon Vixi Liquid soap 350ml HERMÈS Les Mains Hermès, Nail Files DIOR Oblique Eye-Patches x 5 Estée Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask - 4 Mask BDK Parfums Eau de Lessive 1L HERMÈS Barénia, Perfumed Body Cream, 200ml Best cyclical Aldi middle aisle goods : r/AussieFrugal Submit your questions and cart challenges for Hannah and Mel @adorebeauty on IG. This episode was proudly sponsored by Wella Professionals: trusted by salon pros and haircare lovers for over 140 years. Join the conversation in our Beauty IQ Uncensored Facebook Group to discuss this episode, swap beauty tips, and submit your questions for future shows. Credits: Hosts: Hannah Furst and Melissa Mason Producer: Jasmine Riley For more beauty insights and exclusive offers, visit adorebeauty.com.au Disclaimer | Privacy Policy Adore Beauty acknowledges the Traditional Owners of the land on which we work and podcast. We pay our respects to Elders past, present and emerging.See omnystudio.com/listener for privacy information.
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What this episode covers
This week on Uncensored, we're diving into the rise of the “messy aesthetic” — from Charli XCX’s Brat Girl Summer to TikTok’s Cluttercore and the decline of the Clean Girl era. We unpack what it means for your makeup bag and why perfection is officially out. Then in PWDKWN, we’re manifesting main character energy with the bougiest beauty buys we’d pick if money were no object (hello, Dior eye patches and $194 hand soap). Plus, a deep dive into the glorious chaos of Aldi Special Buys — from fermentation crocks to ski gear.
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344. Is the Clean Girl Era Over? The Rise of the Messy Beauty Aesthetic
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