344. The future of AI in consumer experience

Artificial intelligence is everywhere, and as consumers become more and more comfortable with generative AI, retailers will have to find new and innovative ways to reach shoppers. Jane Cheung, global research leader, consumer industry, IBM Institute for Business Value, joins the show to talk about IBM’s 2024 consumer study, how she got into consumer research and how AI can help improve the experience for both customers and retailers.  Learn more at retailgetsreal.com.