345: Enabling Soil Carbon at Scale with Chris Tolles, CEO and Co-Founder of Yard Stick

Chris Tolles is the CEO and Co-Founder of Yard Stick. Yard Stick measures soil carbon. Scientists and farmers alike know that climate-friendly agricultural practices have the potential to remove atmospheric CO2 at gigaton/year scale. When these practices are adopted, more carbon is stored in soils, improving soil health and fighting climate change. But significant measurement challenges have held soil carbon efforts back - until now. By reducing the cost of soil carbon measurement by 90%+, Yard Stick will dramatically expand the opportunities for evidence-based regenerative practices to simultaneously improve ecosystem health, increase farmer income, and combat climate change. — This episode is presented by Pinion. Learn more HERE. — Links Yard Stick Website Join the Co-op