346 - Phonak and USA Pickleball Team Up to Promote Hearing Health

What does hearing have to do with performance on the pickleball court?Live from the American Academy of Audiology (AAA) Conference 2026 in San Antonio, Shari Eberts speaks with Christine Jones, Vice President of Marketing, Wholesale U.S. at Sonova, about Phonak’s new partnership with USA Pickleball and the launch of the nationwide “Hear to Win” campaign.The initiative aims to encourage a more proactive approach to hearing health by highlighting the role hearing plays in social connection, communication, and active lifestyles. With nearly 20 million players in the U.S., pickleball offers a fast-growing platform to engage consumers through tournaments, courtside activations, and digital outreach—including hearing screenings, technology demonstrations, and connections to local providers.In the conversation, Jones discusses how hearing technology is being positioned as a performance enabler in both sports and everyday environments, and how the campaign is designed to bring greater awareness to hearing health through community engagement and real-world experiences.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.- https://x.com/WeekinHearing- https://www.instagram.com/thisweekinhearing/- https://www.linkedin.com/company/this-week-in-hearingVisit us at: https://hearinghealthmatters.org/thisweek/