346. The Habits of an Impactful Digital Fundraiser - Jon McCoy, CFRE, Becky Endicott, CFRE and Caroline Griffin

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who’s breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline’s tips are 🔥+ they’re combined with ample encouragement to be creative, continuously learn, and try new things. Don’t miss it! Special GuestCaroline Griffin, Founder, Marketer on a MissionEpisode HighlightsIntroducing Caroline (1:05)The importance of having someone focusing on digital (3:00)Habits of an impactful Digital Strategist: Tracking, strategizing and learning (4:20)What digital strategists should automate (9:20)How to prioritize relationships in this role (13:30)Finding look alike audiences and casting a bigger net (15:40)Do this/not that for the digital strategist + filling gaps (19:35)KPI’s and success indicators that matter (21:55)Mental Health Minute (24:40)Becky’s One Good Thing for Digital Strategists: Create a content calendar (26:00) How to connect with Caroline (28:05)For more information and episode details visit: weareforgood.com/episode/346About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter