#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company

from Wild Business Growth · host Max Branstetter

Christa Pitts, the Co-Founder & Co-CEO of The Lumistella Company, joins the show to share her journey from QVC host to creating The Elf on the Shelf. Hear how The Elf on the Shelf came to life, the moments that made it a hit, how to handle rejection as an entrepreneur, how she achieves work-life balance with her identical twin sister Co-CEO, and how to get better on camera. Connect with Christa at ElfOnTheShelf.com, Lumistella.com, ChristaPitts.com, ChandaBell.com, and on LinkedIn

Episode metadata supplied by the publisher feed · Published Nov 5, 2025

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#347: Christa Pitts – The Elf on the Shelf, The Lumistella Company

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