347. David Pogue: The Most Iconic Brand in the World: The History of Apple

Although the present ubiquity of Apple is well-known, how much do you know about its past? Just in time for Apple's 50th anniversary, author and CBS correspondent David Pogue tells the history of the iconic company: how it was born, nearly died, and was revived under the legendary Steve Jobs, and how it later became the most iconic brand in the world. On April 1, 1976, two men in their 20s, both named Steve, founded a modest startup. Their goal was to bring the power of computers to everyone. Over the next five decades, Apple revolutionized the tech landscape, introducing the public to many products that we use today and marrying technology with design. Marking this 50th anniversary milestone is Apple: The First 50 Years, a 600-page, definitive account of the tech giant. At this very special event, author David Pogue will share what he learned from interviewing 150 current and former Apple executives, designers, and engineers. He'll reveal, for the first time, some amazing origin stories (Apple II, iMac, iPod, iPhone). He'll draw some counterintuitive but powerful lessons from Apple's unlikely rise, fall, and rise. And he'll punctuate the evening with Apple song parodies at the piano (yes, really). David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones . Buy the Book Apple: The First 50 Years Elliott Bay Book Company